Alef Lam Holdings

About the client

Alef Lam Holdings, formerly Aal, is a boutique strategic firm focused on mid-market transactions, partnerships and growth mandates. Its work covers three areas: platforms that bring industries together, market access for companies entering Saudi Arabia, and advisory on partnerships, commercial growth and M&A.

Its platforms include Saudi FoodTech, SFT Insights and SFT Majlis.

What I did

I built and maintain the company's current website in Arabic and English. It replaced the Arabic site I built in 2024, when the company was still called Aal.

• A home page covering who the firm is, how it works, and its three client paths: entering Saudi Arabia, building a brand or product, and strategic opportunities and deals.
• A Market Access page for Saudi market entry and private label and factory access, with who each service is for and what clients get.
• An Advisory page covering strategic transactions, commercial and strategic growth, and the engagement model.
• A platforms section that links to Saudi FoodTech, SFT Insights and SFT Majlis, and a contact page with an inquiry form.
• Full Arabic and English versions with a language switch.